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TRIPLEZERO - WHY THE NAME?

You might be wondering, why TripleZero? What’s the meaning behind “000”? 000 represents new beginnings — a signal that you're on the right path. It’s a reminder that you’re just getting started, and greatness lies ahead. At TripleZero, we’re about being relentless in the pursuit of your goals and dreams. The journey won’t be easy — we believe you have to go through the hard things to become who you're meant to be. We're building more than a brand. We're creating a community of like-minded individuals who grind, grow, and inspire. This is a movement — one rooted in positivity, purpose, and proof that anything is possible when you decide to go all in.

TRIPLEZERO - STRIVING FOR GREATNESS

Every piece we create is designed with intent, function, and feel in mind. We use premium fabrics that mold to your body, move with you, and last through the work — whether you’re lifting heavy, running drills, or just living bold. From buttery-soft seamless sets to compression gear that feels like armor, nothing drops until it meets our standard. It’s not just about looking good. It’s about creating pieces that support your grind and elevate your mindset — gear that makes you feel unstoppable the second you put it on. We test, tweak, and perfect every detail — because you deserve more than average.

TRIPLEZERO - FROM US TO YOU

Demetri & Kevin started TripleZero with one mission: To build a brand that makes a real impact — one that inspires, uplifts, and leaves a legacy that lives on. Born in San Diego, California, our roots run deep. We're proud of our city and we're working to put it on the map — not just in fitness, but in culture, mindset, and movement. TripleZero was originally founded in January 2023, and believe it or not, it started as a pin brand. But as our passion for the gym grew, so did our vision. We pivoted and dedicated ourselves to creating fitness apparel that matches the intensity, ambition, and grit of the people wearing it. Before launching, we spent countless hours studying fabrics, production, branding, and design — learning from scratch so we could bring you something real. Something that hits different. We’re still learning. Still evolving. And we hope you’ll grow with us on this journey.